6 Sure-Fire Tips to Boost Your Social Media Marketing

Started a new business and wondering how to market your business on social media? Or already running a business and want to scale it rapidly because you don’t want to lag behind your competitors? We have got you covered.

With over half of the population on social media, social media marketing is no longer an option for businesses but a necessity.

Social media marketing is the promotion of your business on any social media platform, such as Youtube, Facebook, etc. Whether you post or interact with your clients, or make videos about your product, it is all social media marketing.

Gone are the days when you had to rely on inefficient and time-consuming strategies of marketing. Stay tuned to craft your social media marketing strategy as we break down each tip to boost it.

1. Choose the Right Social Media Platform

Since there are many social media platforms, choosing the right one is a bit problematic. We have an easy guide:

• Facebook for promotion of products, for asking questions, and for local businesses
• Twitter for posting news and one-on-one interactions
• Instagram for impressive images and high-quality visuals
• Linkedin for business-oriented audiences and insightful content
• Youtube for tutorials, advertising, and how-tos

2. Identify the Target Audience

The rule of thumb is to fish where the fish are. Identifying and targeting your relevant audience is the most crucial step of your social media strategy.

Once you identify who your audience is, what their likes and dislikes are, and which social media platforms they prefer, it will become easier for you to target them.

3. Be Consistent

Failing to plan is planning to fail. You can’t bombard your audience with too much content at a time. You also can’t keep your audience waiting for new content.

Instead, you want to do it regularly regardless of social media platform, business size, or nature of business. So, post your content regularly. You can also take help from the social media calendar and social media automation.

4. Use Unique Content

Social media feeds and timelines are saturated with a variety of content. You want to stand out, and for this, your content should be unique. Try to

• Build successive posts to build excitement
• Use emojis or emoticons
• Tell a story about your brand
• Use media such as images, videos, gifs, etc
• Include your staff and show the faces behind your brand
• Post relevant digital and societal trends

5. Engage with Your Followers

Make your audience feel seen, heard, valued, and understood by interacting with them. You can engage with your followers by

• Asking questions about your products
• Making polls to know audiences’ opinions
• Live streaming for question-answer sessions
• Replying promptly to the queries
• Creating a Facebook group for your audience
• Liking and commenting back

Bottom line

With social media penetration of 90.02 %, you don’t want to lose out on valuable customers and rewarding outcomes. With social media marketing, you can bring remarkable success to your business because you can

• Gain mass visibility
• Engage with your customers
• Get instant reviews of your product
• Increase your sales
• Do all this inexpensively and time efficiently

You can’t miss out by planning your social media marketing around the above-mentioned tips.